Make it fun or challenging to work with your products and lots more people will try them or learn how they operate. Gamification has been shown to significantly improve learning and HTML5 apps provide an efficient, low cost way of delivering them.
Demonstrate your originality and grab the customer's attention with some of the many novel ideas the 'New Media' has to offer. Once the program has attracted their attention it should also be able to generate some interest in your products. If your marketing message can then light their desire it only remains for our program to automatically complete the process by emailing you their details or taking them to your web site to purchase some goods. If the program is entertaining it will get passed on between friends and colleagues, thus spreading it's effect without any work from yourselves.
If we can teach people to drive a steam engine then teaching them to operate your products should be easy.
Try our electrical engineering educational online board game. Or ask about a board game for your products.